Provide understanding of good NPD process and key tools for New Service introduction. Enable practitioners to develop a systematic product development process.
Objectives
Basic Concept of NPD in Service
NPD Process in Service
Key aspects of NPD
Understanding customers and capturing VOC
Converting VOC to CTQ
How to develop service, identify and prioritize risk elements
How to verify that we have addressed customer needs and launch service
How to develop good NPD process
Case studies
Eligibility
Managers with 7-20 years of experience in New Product Development and New Product Launch in service companies or service roles
