Mahindra MIQ
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New Product Development


Provide understanding of good NPD process and key tools for New Service introduction.
Enable practitioners to develop a systematic product development process.

  • Basic Concept of NPD in Service
  • NPD Process in Service
  • Key aspects of NPD
  • Understanding customers and capturing VOC
  • Converting VOC to CTQ
  • How to develop service, identify and prioritize risk elements
  • How to verify that we have addressed customer needs and launch service
  • How to develop good NPD process
  • Case studies
  • Eligibility

    Managers with 7-20 years of experience in New Product Development and New Product Launch in service companies or service roles

  • Duration
    2 days
  • Venue
    Mahindra Institute of Quality (MIQ), Nashik
  • Classroom Learning
  • Exercises etc.

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