Mahindra MIQ
What are you looking for?

Voice of Customer (VoC) & Quality Function Deployment (QFD)


This is an application oriented program. Simple and systematic way of capturing the customer expectations and converting them into system characteristics are taught which can be applied by the people who are directly connected with customers.


The program aims to develop knowledge on the process of capturing customer voice and how to translate the customer expectations to system level characteristics.

Course Contents

Overview on Kano model of customer needs, How to capture customer voices and prioritize, Quality Function Deployment.

  • Eligibility

    Engineers/Executives with 2 to 5 years of experience involved in customer support areas like Marketing, Sales & Service, Design & development

  • Duration
    5 hours
  • Venue
    Online through virtual class room
  • Online through virtual class room
  • Case studies and exercises on real life data

Copyright © 2016 MIQ. All rights reserved.

Designed & Developed by EvolutionCo